In order to better understand and use report system, this article explains report related parameters in details.
    1. All Clicks: All traffics that FuseClick received from affiliates, including traffics which access to the destination offer, traffics which were redirected to another Offer and the traffics that have not reach to any offer yet (may be redirected to 404 page or pre-defined URL).
    2. Gross Clicks: The count value of clicks that reached an offer.
    3. Unique Clicks: The count value of clicks according the unique ID, multiple clicks with the same unique ID are counted as one.
    4. Conversions: The count value of conversions.
    5. Profit: (Revenue - Payout)
    6. CR: Conversion Rate (Conversions / Clicks).
    7. CPC: Cost Per Click, Fees paid to affiliate per click (Payout / Clicks).
    8. CPA: Cost Per Action, Fees paid to affiliate per conversion (Payout / Conversions).
    9. RPC: Revenue Per Click, Income received from advertiser per click (Revenue / Clicks).
    10. RPA: Revenue Per Action, Income received from advertiser per conversion (Revenue / Conversions).
    11. ROI: Return On Investment (Profit / Payout).
    12. Event Token: The token of event which the conversion is belong to. When conversion occurs, advertiser system will call FuseClick’s post back URL, using event token as  value of parameter “e_tkn”, and those tokens are shown in the report.
    13. Customer Value: The actual amount of conversion, which is used to calculate revenue for “Revenue Model RPS”, or payout for “Payout Model CPS”.
    14. Advertiser Sub ID: Parameters that advertisers may use in post back request to record information, such as transaction code, order number, payment serial number, etc. Those parameters are “Advertiser Sub ID”, “Advertiser Sub ID2”, “Advertiser Sub ID3”, “Advertiser Sub ID4”, and “Advertiser Sub ID5”.
    15. Affiliate Sub ID: Parameters that affiliates may use in tracking links to record information, such as use age, gender, banner id, etc. Those “Affiliate Sub ID” parameters are “Sub ID1”, “Sub ID2”, “Sub ID3”, “Sub ID4” and “Sub ID1”.
    16. Sub Affiliate ID: Affiliates may use this parameter in tracking links to distinguish which sub-affiliate is attributed to the click.
    17. Traffic Source: Affiliates may use this parameter in tracking links to distinguish the source of the traffic, such as Facebook, App Store, etc.
    18. Affiliate Click ID: Affiliates may use this parameter in tracking links to record the click id of his own system.
    19. Device ID: Affiliates may use this parameter in tracking links to record identification of use’s device, such as IDFA, Android ID, etc.
    20. Device Type: Mobile or tablet.
    21. Device Brand: Such as Apple, HUAWEI, Samsung, etc.
    22. Device Model: Such as iPhone 6s, HUAWEI P9, etc.
    23. Device OS: Such as Android, iOS, Windows Phone, etc.
    24. Device Browser: The browser being used when click occurs.