With the evolution of digital marketing industry, anti-fraud draw much more attention of agencies and advertisers. Under this circumstance, FuseClick started to integrate with 24Metrics for additional data security, besides our own 6-index anti-fraud method: Fraud-Campaign, Event Relationship, Limit Conversion by Unique ID, Advertiser Security Token, Prevent Bot Traffic, IP Whitelist of Postback Server. With this move, you could avoid multiple integration while get even higher standard protection.
Tips: Please get your Public ID from 24Metrics in advance.
 
1. How to set up and employ fraud-detection task
Use your FuseClick Administrator Account to log in, navigate: Tools>Fraud Detection>24Metrics to check up the campaigns been detected.
A. Click Customize in Request URL box, then you will find where to fill in your 24Metrics Public ID.
 
(Fig.1 Fill in 24Metrics Public ID in the red box)
 
B. Select the parameters of detection. Applicable parameters are in the column below, and Required parameters were already selected for you.
# 24 Metrics Parameters FuseClick Macros Notes Required
1 fs_aff_source  {AFFID} Affiliate ID Yes
2 fs_affiliate_name  {AFFNAME} Affiliate Name No
3 fs_p_id {ADV_ID} Advertiser ID No
4 fs_product_id {OID} Offer ID Yes
5 fs_sub_id {SUB_AFFID} Sub Affiliate No
6 http_remote_address {IP} Click IP Yes
7 fs_server_ip {CONV_IP} Conversion IP No
8 click_time {CLICK_TIME} Click Time No
9 request_time {CONV_TIME} Conversion Time No
10 http_user_agent {UA} UserAgent Yes
11 http_click_referer {CLICK_REFER} Refer Yes
12 fs_device_id {DEVICE_ID} Device ID No
13 fs_transaction_id {TID}_{CONV_ID} Click and Conversion Identifier Yes
(Integration Parameters list)
 
C. When the Public ID and parameters of detection been saved, the general Request URL would be generated automatically in the Request URL box by the system.
 
D. By default, there would be a Detection Campaign under the Request URL box, and the Offer Event would only include Initial Event of this offer, see Fig.2, when Fraud Detect been set into Yes, Approved Initial Event would be sent to 24Metrics for detection (If this Initial Event was not approved by FuseClick, it won’t be sent for detection).
 
 
(Fig.2 Detection Campaign)
 
2. Set Which Campaign Need to Be Detected
For your detection cost saving, we now support customized detection task of different Affiliates or Offers. And after creating them, you could also decide which of them need to be detected.
A. Click “Add Detection Campaign” to create a new detection task.
 
(Fig.3 Create New Detection Task)
 
B. You could assign one or several Affiliates into the detection task:
 
(Fig.4 Assign Affiliates)
 
C. Set Offers of this Affiliate with further step. All Offers, one offer, or several of them.
 
(Fig.5 Assign Offers of this Affiliate)
 
D. After task creation, the “Fraud Detect” switch could be turned on or off accordingly, if you want to detect the related conversions or not.
 
(Fig.6 Set if related conversions would be detected)
 
 
3. Login to 24Metrics to review the result of detection:
     A. Login 24Metrics.
     B. Enter Conversion Report Page.
     C. Choose Public ID and relevant Tracker, also time range.
     D. When data column be selected, click Generate Report to get this:
 
(Fig.7 Review Result in 24Metric）